Gear that funds ocean protection.
Made by an aspiring marine biologist.
100% profits donated to local conservation groups.
New arrivals
Discover our latest products that are always #kindtotheocean 🌊
New
Shampoo Bar
$17.00
New
Reef Guardian Sticker
$6.00
They're BACK! 🐋
Our bestselling Reef Guardian tee is back in the sizes you've been asking for.
Grab yours before they're gone again - all profits support ocean conservation through donations to Australian Marine Conservation Society and Environmental Defenders Office.
Made with care and unconditionally loved by our customers.
🌏 About The Project
A small passion project founded by myself (Nicole), designed to give back to our planet and community. My mission is to inspire connection, kindness, and mindful living through products gentle on both people and the environment.
The Kind Tide offer's a conscious alternative to the damaging fast-fashion and chemical-laden beauty industries with sustainable apparel and plastic-free, natural everyday essentials.
At the heart of it all, a simple but important message: Be Kind to the Ocean.
Every purchase you make supports marine conservation, with 100% of profits dedicated to protecting the oceans and wildlife we cherish.
This is a brand built on good intentions, respect, and deep commitment to making a difference.
Made with care
Each of our products is created or sourced with the Earth in mind.
For the oceans
All of our profits are donated towards ocean conservation initiatives.
Based in Perth, Australia (Boorloo)
New kids on the block
We wanted to provide you with other feasible ways to lower your impact on the oceans.
Worn by you! ✨
We support:
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