The Kind Tide

Eco-conscious goods for ocean lovers. 100% profits to marine protection.

Featured products

Reef Guardian Sticker

Reef Guardian Sticker

$6.00 AUD
$6.00 AUD
  • Reef Guardian Organic T-Shirt

    Reef Guardian Organic T-Shirt

    $60.00 AUD
    $60.00 AUD
  • *NEW* Stainless Steel Water Bottle 600mL

    *NEW* Stainless Steel Water Bottle 600mL

    $35.00 AUD
    $35.00 AUD
  • Natural Vegan Deodorant (Azure Blue)

    Natural Vegan Deodorant (Azure Blue)

    $12.00 AUD

    🌏 About The Project

    A small passion project founded by myself (Nicole), designed to give back to our planet and community. My mission is to inspire connection, kindness, and mindful living through products gentle on both people and the environment.

    The Kind Tide offer's a conscious alternative to the damaging fast-fashion and chemical-laden beauty industries with sustainable apparel and plastic-free, natural everyday essentials.

    At the heart of it all, a simple but important message: Be Kind to the Ocean.

    Every purchase you make supports marine conservation, with 100% of profits dedicated to protecting the oceans and wildlife we cherish.

    This is a brand built on good intentions, respect, and deep commitment to making a difference.

    More about The Kind Tide

    Made with care

    Each of our products is created or sourced with the Earth in mind.

    For the oceans

    All of our profits are donated towards ocean conservation initiatives.

    Based in Perth, Australia

    New kids on the block

    We wanted to provide you with other feasible ways to lower your impact on the oceans.

    Pre Order Now

    Worn by you! ✨

    Person wearing a black t-shirt with a whale design on a beach

    Creating Change Together

    Your purchase helps make a difference in the world! You get to select the cause that matters most to you, and we'll donate directly to that chosen charity.